About Us


Mission

Markiter is a product of Starwood Labs Inc. aimed to help companies maximize the return on investment of their marketing dollars through crowdsourcing. Being Simple, Efficient, and Cost Effective are the primary objectives of Markiter.

    Simple: Simplicity is the key to any service. Our simple campaign creation process makes conducting your own market research through Markiter easier than ever before.

    Efficient: We want to take the hard work out of market research. We engage our work force to provide their feedback and opinions so you can focus on your core business.

    Cost Effective: Market research is traditionally extremely expensive. Markiter uses technology to allow you to connect with people in ways that were previously impossible, at a cost that was previously impossible.
Markiter merges the latest technological advances with the growing needs of today's businesses to create a fundamental shift in how companies gather information, how they iterate through their creative design processes, and ultimately how they market to their customers.

We at Markiter are constantly striving to provide our clients with a competitive advantage in their marketing efforts. And with a work force consisting of thousands of people from all over the world focused solely on your business, we are confident that Markiter can help you understand which aspects of your marketing campaign truly resonates with people.

Questions? Feel free to contact us.

People

Troy Simpson, Co-Founder
troy@markiter.com
Troy is passionate about creating online web services with robust tools. He previously created a Digital Signage software solution and worked at several small companies and startups. Troy graduated from the University of Waterloo with a Bachelor of Computer Science. Troy enjoys watching and playing hockey, and is training for a triathlon.
Troy Simpson (troysimpson) on Twitter | Troy Simpson - Google Profile
Justin Lai, Co-Founder
justin@markiter.com
Justin has spent over 3 years within the Website Platform group at Amazon.com working as both a Software Engineer and a Technical Program Manager. He graduated from the University of Waterloo with a Bachelor of Software Engineering and an Option in Management Sciences.